Talk by Howard Lyman, Executive Director of Beyond Beef, in which he outlines his personal experiences which have resulted in a nationwide campaign to reduce American production and consumption of beef. Much of Lyman's information is documented in Jeremy Rifkin's book on the subject. Lyman recounts his experience as a farmer and livestock owner who believed in agribusiness. He goes on to warn of the dangers present from such an approach, the role of government subsidies, its environmental impact, and the health issues associated with meat consumption.|THE BEYOND BEEF CAMPAIGN / Howard Lyman| produced by Mel Reslor. - Talk by Howard Lyman, Executive Director of Beyond Beef, in which he outlines his personal experiences which have resulted in a nationwide campaign to reduce American production and consumption of beef. Much of Lyman's information is documented in Jeremy Rifkin's book on the subject. Lyman recounts his experience as a farmer and livestock owner who believed in agribusiness. He goes on to warn of the dangers present from such an approach, the role of government subsidies, its environmental impact, and the health issues associated with meat consumption. - RECORDED: 21 Jan. 1993. BROADCAST: KPFK, 11 Feb. 1993.
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