An interview with Colette Nijhof of the National Organization for Women (NOW)'s National Image Committee about the image of women in the advertising media. Nijhof discusses the harmful, long-term effects that a continuous projection of a negative image has on women's self-esteem and sense of identity. She describes the selling techniques which are responsible for this image: the "sexual sell" which is used as a dumping ground for advertisers who are not creative; and the "psychological sell" which is used to synthesize new problems that the advertising market can zero in on. This program clearly shows the relationship between the sexual exploitation of women in the advertising media and the systematic oppression of women in American society. The interviewer is Nancy Clinch. Produced by WETA-FM, Washington, D.C., a Pacifica affiliate.
This recording has been digitally preserved as part of Pacifica's American Women Making History and Culture: 1963-1982 grant preservation project, and is available for research and reference . Please contact the archives via telephone: 818-506-1077 or email: americanwomen at pacificaradioarchives dot org for information on how to obtain a copy of this program. Thank you.