Women in advertising.

  • Jane Trahey interviewed by Rebecca Tron Klinger

    Jane Trahey (1923-2000), businesswoman, humorist, author, advertising pioneer, and one of the first women to own and manage an advertising agency, Trahey Advertising, discusses her new book, “Jane Trahey on Women and Power: Who’s Got It. How to Get It.’ with Rebecca Tron Klinger.

  • Women in advertising.

    Discussion of the presentation and exploitation of women by mass media advertising held at the Advertising Club of New York on Friday, December 15th, 1972. The subject of the panel is “Womanpower.” The moderator is Joyce Snyder, former executive managing director of Art Directors Magazine and image coordinator for the NY chapter of the National…

  • If I can’t sell it, I’ll keep sitting on it before I’ll give it away / produced by Susan Anderson.

    A documentary about the image of woman in TV advertising and programming in two parts. The first part of the program deals with the happy homemaker. who is busy, cautious, satisfied, plagued by modern maladies, and an ideal consumer unit. The second part of the program considers the ideal beauty, wherein women are either portrayed…

  • Feminist forum : selling women short / Colette Nijhof ; interviewed by Nancy Clinch.

    An interview with Colette Nijhof of the National Organization for Women (NOW)’s National Image Committee about the image of women in the advertising media. Nijhof discusses the harmful, long-term effects that a continuous projection of a negative image has on women’s self-esteem and sense of identity. She describes the selling techniques which are responsible for…